The power of tweaking

Trying to be everywhere, all the time, doing everything from scratch is exhausting. Here's how you can focus on small shifts that fine-tune what’s already working and how to improve the results.

Step 1

First, spot what’s already working. Which posts are getting clicks? What’s being read to the end? Where are you racking up impressions? That’s your starting point.

Step 2

Review what's worked and start to tweak. Could your CTA be punchier? Can that blog post that performed well be repurposed into a LinkedIn carousel or a Reel?

Step 3

Don't give up straight away, keeping consistent will be your secret sauce. Keep tweaking, testing and adjusting, trust me the magic happens over time, not overnight.

Step 4

Track your tweaks. Are they giving you the gains you want? If not, circle back to step 1, adjust, and keep refining. Remember: marketing is never set-and-forget it’s test, learn, tweak, repeat.

You don't need to do it all, if you need a fresh pair of eyes to review your marketing and spot the small tweaks that lead to big wins, get in touch today.