Why you should outsource your marketing

Be more like Carol, sat on the couch, feet up, headphones on listing to your fave audiobook, finished for the day.

You're probably thinking ‘Do I really need to hire a marketer, or is this just another expense?’, maybe you’re already trying but not seeing results, or perhaps you’re just starting out and everyone keeps saying things like ‘you need to do some marketing’ or ‘have you thought about hiring a marketer'. But was does that really even mean?

Sit back, chill, because we're going to explain why handing off your marketing doesn’t mean losing control of your business. You’re simply handing it over to an expert who is going to promote your brand, showcasing it to your target audience, leaving you free to do what you do best.

You: “I can do it myself”

There’s a reason organisations have marketing departments. Marketing teams are made up of people with different skills who work seamlessly together to create consistent, focused, high-quality campaigns across a range of platforms, we're talking socials, out-of-office, socials and more. That’s pretty hard to replicate when you’re doing it solo. Think about outsourcing as an investment that pays off in the long term by putting your brand on the map and giving it the consistency it needs.

What handing over your marketing really looks like

You’re the visionary behind your brand. You know what you’re selling, your USP and (hopefully) who your ideal customer is. Handing over your marketing starts with a conversation about all of that: your vision, your purpose, the tone you want to set. From there, we can handle the heavy lifting.

Think of us as an extension of your team: we take your insights and shower them with creativity and strategy, promoting your message in the right places, whether that’s online, out-of-home, or wherever your ideal customers spend their time.

Remember: you’re still the decision-maker. We’re just here to make the process smoother and more effective.

The benefits of outsourcing your marketing

If we haven't sold you on outsourcing your marketing yet, we've got plenty more reasons:

• More time and energy: Do the parts of your business you love.

• Fresh perspectives and new ideas: Use us as a sounding board for feedback and ideation.

• Consistency: your marketing keeps showing up, even when you’re busy with customers or clients.

• Smarter strategies: we track what’s working (and what isn’t), listen to your customers, and keep refining so your content is always optimised.

And sometimes, this process even opens new doors and opportunities you didn’t know were possible.

You don't need to do it all, if you need help with your marketing efforts, get in touch today.